AOE Digital University Webinar Series: The pros and cons of TikTok. Since its inception nearly seven years ago, TikTok has taken the world by storm. The short-form video-sharing app has more than 1 billion active users and is widely popular among Gen Z—making it an ideal platform for marketing to younger consumers and recruiting potential new hires. In this quick Q & A, AOE Marketing Manager Janice Clines sits down with AOE Account Manager Vikki Sicaras, who is certified in social media marketing and leads our Social Media Practice Group, to explore some of the pros and cons of TikTok.